About

Jing-Hui (J.H.)

Senior / Lead Product Designer in Singapore. I lead UX for complex enterprise and public-sector products, design AI that supports people's decisions, and grow the designers around me.

About me

I grow people as well as products. At Chemistry, I led a team of five on the SIT project and was the reporting manager for two interns and a junior designer. I’ve run regular design critiques, set up feedback governance on complex client projects, and continue to mentor designers through Hop.

Jing Hui's Signature

Experience

NTT DATA

UX Consultant (UX Lead) • 2026

DBiz.ai

Associate Tech Lead, User Experience • 2025

Career break

In 2024 I took a planned break to focus on family and my well-being, and came back with a clearer sense of the work I want to do.

Backbase

Senior UX Designer • 2022 - 2023

Chemistry

Senior User Experience Designer • 2022

DSTA Digital Factory (IBM iX)

UI/UX Designer • 2020 - 2022

Digitas/Arcade (Publicis Groupe)

Associate Strategist • 2017 - 2019

Education

Singapore University of Technology and Design (SUTD)

MSc, Design and Artificial Intelligence for Enterprise (part-time) • 2026 - 2028 (expected)

University at Buffalo, SUNY

BA, Psychology & Communication (Double Major), Summa Cum Laude • 2013 - 2016